Silver Sea Featured in Canton Citizen!

Silver Sea Featured in Canton Citizen!

Silver Sea Recently Featured In The Canton Citizen

We thought it would be nice to share this exciting write up with you all and include a link to the full article below!

 

Excerpt from the article "Canton Native Launches Toxin-Free Activewear Brand" 

Born and raised here in Canton, Nicole (Crowley) Foy founded Silver Sea Apparel in 2023 to help bring toxin-free activewear to women looking for a comfortable, healthy, and sustainable option for their athleisure apparel. After gaining over 10 years of extensive corporate fashion retail experience from Saks Fifth Avenue and Michael Kors in New York City, Foy returned to Massachusetts to settle down.

Her story is one of passion, purpose, and perseverance. As a new mother of adorable twin girls, she is balancing the challenges of being a new mom and growing her business in a competitive space that is ripe for disruption. A former college athlete, she recently ran the Falmouth Road Race not just as a competitor, but as a testament to her undying spirit — a spirit that now breathes life into a brand that stands for more than just comfort. It’s a statement of sustainability and healthy living, a nod to nature, and a salute to the strength of women everywhere.

The Silver Sea Apparel story begins with a struggle to find an adaptable bra that could take Foy from Zoom calls to running errands, entertaining friends, and yoga class along with a recognition that the vast majority of activewear is made from synthetic materials like polyester and nylon. These fabrics are derived from fossil fuels, and the process of manufacturing them involves a significant amount of chemicals and produces high emissions.

The fashion industry has historically been responsible for about 10 percent of overall global emissions. In recent years, there have been innovations in fabric manufacturing that reduce emissions and offer brands the opportunity to make clothing from plant-based materials that are free of many of the toxic chemicals found in traditional synthetic fabrics.

 

Check out the full article here.

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