Our Design Principles

User-Centered Design

Most brands use a generic pattern when producing apparel and then brand it as their own. In fact, it's not uncommon for the same manufacturer to produce the same exact piece of apparel for multiple brands.

We approach the design process differently and with the end user center of mind. This begins with our comprehensive design process.

Constant Testing

At Silver Sea, we spent a year and a half designing our first product, the Lifestyle Sports Bra.

This included testing on groups of dozens of women each round, incorporating that feedback into the next revised sample round, and then iterating on that process over and over until we had combined the very best elements to maximize comfort, support, fit, style, and versatility.

An Optimized Design

Through thoughtful design, testing, and multiple rounds of feedback for every product we bring to market, we intend to provide our community with the highest quality products available.

To better understand our process, take a read through our detailed breakdown of the entire design process behind the Lifestyle Sports Bra.

Comfort. Style. Versatility. Sustainability.

Our Design Principles

Comfort

  • Feeling comfortable, confident, and supported in our apparel is a top priority

  • This is why we spend so much time in the R&D and design phase. We want to ensure that when we bring a new item to market, it is well designed, tested, and optimized for comfort

Style

  • We found that many brands were forcing women to sacrifice comfort for style or versatility for sustainability, so we are working to fill that gap and provide women with comfortable, chic, sustainable, and versatile apparel

Versatility

  • Recognizing the business of our everyday lives, we wanted to provide women with timeless and high quality apparel that was versatile and functional for everyday wear and working out

High Quality

  • We manufacture all our clothing right here in the U.S.A. to ensure minimal cross-ocean shipping pollution and the highest-quality products made in an ethical manner

User-Centered Design

  • We design all our apparel with the end user center of mind. To ensure this, we invest in extensive testing and R&D with each piece of apparel we bring to market